Catalog Search Results
Author
Description
We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks, in their pursuit of unfettered profits, preyed on psychological frailties to create the algorithms...
Author
Series
Description
When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a sprawling California campus, the company links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass...
3) Tweet cute
Author
Description
"Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming - mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger's massive Twitter account. Enter Jack, class clown and constant thorn in Pepper's side. When he isn't trying to duck out of his obscenely popular twin's shadow, he's busy working...
Author
Description
Have you ever wondered what specific strategies the world's highest-paid Internet entrepreneurs are using to get rich? Are you tired of working forty hours per week at a job you dislike and not getting paid what you're worth? Would you like to learn how to package the knowledge already in your head and put it into high-earning digital products (ebooks, online courses, coaching programs, software, etc.)? Wouldn't it be great to make a bigger impact...
Author
Formats
Description
"Cryptosocial: how cryptocurrencies are changing social media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you're one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and...
Author
Description
Proprietary audience development is now a core marketing responsibility.
Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This...
Author
Formats
Description
Jack Sparks died while writing this book. This is the account of his final days. In 2014, Jack Sparks - the controversial pop culture journalist - died in mysterious circumstances. To his fans, Jack was a fearless rebel; to his detractors he was a talentless hack. Either way, his death came as a shock to everyone. It was no secret that Jack had been researching the occult for his new book. He'd already triggered a furious Twitter storm by mocking...
Author
Series
Visit from the Goon Squad volume 2
Appears on list
Description
"The Candy House opens with the staggeringly brilliant Bix Bouton, whose company, Mandala, is so successful that he is "one of those tech demi-gods with whom we're all on a first name basis." Bix is 40, with four kids, restless, desperate for a new idea, when he stumbles into a conversation group, mostly Columbia professors, one of whom is experimenting with downloading or "externalizing" memory. It's 2010. Within a decade, Bix's new technology, "Own...
Author
Formats
Description
"With eight billion people in the world, why is it so hard to meet and make new friends? Making friends as an adult is not easy. Keeping friends isn't easy, either. There are legitimate obstacles in our way: we're busy, we're anxious, and too often, we're far away. Jenn Bane and Trin Garritano, hosts of the feel-good podcast Friendshipping, know this better than anyone, and they've distilled the heart of their show into this must-have book for anyone...
Author
Description
Rethink your business model to incorporate the power of ""user"" experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus ""user"" experiences in relation to products, services, mobile, social media,...
Author
Description
Social media is extremely difficult to implement and manage on an organization-wide basis, for three reasons: Social media is new, so best practices, tools and skills continually evolve at a relatively rapid pace, and organizations lack expertise, and tools. This book provides management systems and tools. Successful social media efforts require significant coordination across many functional areas. This book explains how. While most social media...
Author
Description
"How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships...
Author
Description
"What if you woke up one morning and found you'd acquired another self--a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience--she was confronted with a doppelganger whose views she found abhorrent...
Author
Formats
Description
"The ultimate social media field guide for nonprofits--with 101 ways to engage supporters, share your mission, and inspire action using the social web101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples...
Author
Series
Formats
Description
Gangs have both worried and fascinated Americans for many years, but gangs are not a uniquely American problem; they can be found all over the world, from Sweden to Japan. Most of what people learn about gangs through movies and television does not reflect the reality researchers have discovered through firsthand studies of gang life. The detailed main text, informative charts, annotated quotes from experts, and full-color photographs explore this...
Author
Series
Formats
Description
Megan Chernoff is a talented but unemployed copywriter in an identity crisis after the birth of her second child. Seeking a fresh start, she and her family move to New York City, where she meets Daphne Cole-a gorgeous, stylish, well-known momfluencer. To Meg's surprise and delight, Daphne shows an inordinate amount of interest in Meg, showering her with compliments, attention, gifts, and all the perks that come with having a massive digital platform....
Author
Formats
Description
Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies...
Author
Series
Formats
Description
A guide to using social media to find a job that explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search strategies.
Author
Description
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography,...





