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In The Ethics of Rhetoric, Richard M. Weaver evaluates the ethical and cultural role of rhetoric and its reflection on society. Weaver draws upon classical notions of rhetoric in Plato's Phaedrus, and he examines the effectiveness and implications of the manipulation of language in the works of Lincoln, Burke, and Milton. In this collection of essays, Weaver examines how different types of rhetoric persuade, their varying levels of effectiveness and...
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase.
The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to...
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Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Ciceros three-step strategy for moving an audience to actionas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to...
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"MSNBC's Mehdi Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value-and can also simply be fun. Arguments are everywhere-and especially given the fierce debates we're all embroiled...
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Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers...
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All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest...
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Leith, a British journalist and writer, offers a no-nonsense introduction to rhetoric for an intelligent, but non-academic audience. He uses both historical and contemporary, real and literary examples to present where western rhetoric comes from and how it has been taught/used over the ages; what the terms of rhetoric are; why different arguments work the way they do and why some arguments work while others don't. The aim of the book is to instill...
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Plato isn't exactly thought of as a champion of democracy, and perhaps even less as an important rhetorical theorist. In this book, James L. Kastely recasts Plato in just these lights, offering a vivid new reading of one of Plato's most important works: the Republic. At heart, Kastely demonstrates, the Republic is a democratic epic poem and pioneering work in rhetorical theory. Examining issues of justice, communication, persuasion, and audience,...
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"Harris draws the college writing student away from static ideas of thesis, support, and structure, and toward a more mature and dynamic understanding and to think of intellectual writing as an adaptive and social activity, with a clear set of strategies--a set of moves--for participating"--Provided by publisher.
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Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as...
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Learn how to inspire your audience with best-selling author Paul McGee!
13 things you'll discover when reading this book...
1. The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate.
2. Seven ways to manage your nerves (surprisingly, you don't want to eliminate them).
3. Why our obsession with body language is totally wrong, and what to focus on instead.
4. Why you must think...
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Frank L. Cioffi is professor of English at Baruch College, CUNY. He has taught writing and literature at Eastern New Mexico University, Central Washington University, Scripps College, Princeton University, and the University of Gdańsk in Poland. His books include One Day in the Life of the English Language (Princeton).
More than merely a writing text, The Imaginative Argument offers writers instruction on how to use their imaginations to improve...
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Discusses philosophers Mencius and Aristotle as socio-ecological thinkers.
Mencius (385-303/302 BCE) and Aristotle (384-322 BCE) were contemporaries, but are often understood to represent opposite ends of the philosophical spectrum. Mencius is associated with the ecological, emergent, flowing, and connected; Aristotle with the rational, static, abstract, and binary. Douglas Robinson argues that in their conceptions of rhetoric, at least, Mencius...
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Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion-- the ability to talk to people who are closed to what we are saying. He demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise...
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As one of the most respected voices of Continental philosophy today, Rodolphe Gasché pulls together Aristotle's conception of rhetoric, Martin Heidegger's debate with theory, and Hannah Arendt's conception of judgment in a single work on the centrality of these themes as fundamental to human flourishing in public and political life. Gasché's readings address the distinctively human space of the public square and the actions that occur there, and...
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Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author's award-winning training and consulting company, Well Said! teaches readers to put themselves in their audience's shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize,...
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"No Sweat Presentations offers a simple road map to the world of professional presentations. Lenny Lakowski's 35 years of expertise from delivering over 2,700 programs world-wide to clients in over 178 countries is provided in this simple-to-read book. His No Sweat guide is for speakers who are beginning their journey into the world of professional speaking. Lenny teaches the "Dozen Deadly Dangers" to avoid and shows that the speech is a means to...
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"Videogames are both an expressive medium and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in...




