According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase. The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to...

"MSNBC's Mehdi Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value-and can also simply be fun. Arguments are everywhere-and especially given the fierce debates we're all embroiled...

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest...

Leith, a British journalist and writer, offers a no-nonsense introduction to rhetoric for an intelligent, but non-academic audience. He uses both historical and contemporary, real and literary examples to present where western rhetoric comes from and how it has been taught/used over the ages; what the terms of rhetoric are; why different arguments work the way they do and why some arguments work while others don't. The aim of the book is to instill...

Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as...

Frank L. Cioffi is professor of English at Baruch College, CUNY. He has taught writing and literature at Eastern New Mexico University, Central Washington University, Scripps College, Princeton University, and the University of Gdańsk in Poland. His books include One Day in the Life of the English Language (Princeton). More than merely a writing text, The Imaginative Argument offers writers instruction on how to use their imaginations to improve...

Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion-- the ability to talk to people who are closed to what we are saying. He demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise...

Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author's award-winning training and consulting company, Well Said! teaches readers to put themselves in their audience's shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize,...

"Videogames are both an expressive medium and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in...