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Fully updated with new information, including the latest changes to YouTube!
If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis....
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This book provides a simplified visionary approach about the future direction of IoT, addressing its wide-scale adoption in many markets, its interception with advanced technology, the explosive growth in data, and the emergence of data analytics. IoT business applications span multiple vertical markets. The objective is to inspire creative thinking and collaboration among startups and entrepreneurs which will breed innovation and deliver IoT solutions...
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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign
The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising...
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Sie wollen mit Ihren Enkeln per Videochat in Kontakt bleiben? Oder auch die Möglichkeit des Onlineversands nutzen? Dann zeigt Ihnen dieses Buch wie Sie in den Weiten des Internet navigieren und welche Dienste Sie nutzen können. Von der Suche nach Informationen über Nachrichtenvermittlung bis zu Onlinebanking. Das Internet kann das Leben erleichtern. Wenn man weiß wie es geht. Mit diesem Buch erhalten Sie leicht verständliche Schritt-für-Schritt-Anleitungen...
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Love Her Wild is now one of the biggest outdoor communities in the world, winning multiple awards, receiving international recognition, and taking thousands of women on adventures. Bex Band also made a dream career for herself in the process-running a community built on passion and a drive to make a difference. Gather is the book Bex wishes she had with her when she clicked that create button. Building an online community is an incredible journey,...
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This book is designed for entry-through-intermediate-level device designers who want to build their own Internet of Things (IoT) projects for prototyping and proof-of-concept purposes. Expert makers may also find interesting new approaches. Raspberry Pi IoT Projects contains the tools needed to build a prototype of your design, sense the environment, communicate with the Internet (over the Internet and Machine to Machine communications) and display...
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Are you ready to supercharge your sales?
When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content
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Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor's office (and even then only if our phone's battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel...
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In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.
Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful...
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Integrate an end-to-end logistic chain using IBM Blockchain and IoT platforms Key Features Explore practical implementation of ledger technology in the IoT architecture Study security best practices for your smart devices Understand Blockchain implementation for end-to-end IoT solutions Book Description Blockchain has been the hot topic of late thanks to cryptocurrencies. To make matters more interesting, the financial market is looking for ways to...
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This is Your Complete Manual of Digital Marketing Magic.
How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening.
Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you'll...
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Harness the latest capabilities of HTML5 and CSS to create a single UI that works flawlessly on mobile phones, tablets, and desktops -- plus everything in-between Key Features Understand what responsive web design is and its significance for modern web development Explore the latest developments in responsive web design including variable fonts, CSS Scroll Snap, and more Get to grips with the uses and benefits of the new CSS Grid layout Book Description...
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Hooking up via MySpace, bullying on a blog. Using a cell phone as a tracking device? Clearly, being a teen today isn't the same as it used to be. So what are LiveJournal, Xanga, Facebook, and MySpace, and what exactly are teens doing on these sites?
Totally Wired is the first inside guide to what teens are really doing on the Internet and with technology today. Author Anastasia Goodstein creates an informative and accessible guide that covers topics...
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The ultimate guide to Google AdWords is fully updated for its third edition
This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their...
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Practical tips on using the web to boost your business, no matter what business you're in
Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven...
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"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal...
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Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings...
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The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities,...
