Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive)....

The nuts and bolts of effective brochure design. The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how...

Each logo element in “999 Logo Design Elements” is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book....

Although created to fulfill ephemeral needs, great works of graphic design often become memorable cultural icons representing the times and places of their origins. Design Literacy presents ninety-three "object lessons," specific histories examining the contexts in which well-known, unknown, and anonymous works have made decisive contributions to the evolution of graphic design. Steven Heller and Karen Pomeroy create a mosaic of design stories that...

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color

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The author polls a wide range of designers whose years of experience have helped them find not only the most creative solutions for their clients' design needs, but also the most successful solutions. The insights of top publication designers will help guide other designers in both approach and execution of designs that succeed for their clients. It covers a variety of topics, so the reader is able to walk away with a variety of insight to all aspects...

"Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices...

An Easy Approach to Using Surveys to Elicit Requirements! Surveying is an excellent way to elicit requirements, but reliable resources that examine survey methods are hard to find - until now. Surveying Fundamentals for Business Analysts presents the basics of developing and executing efficient and effective surveys. It offers detailed descriptions of the different types of surveys and guidance on how to choose the right survey for your task as well...

"In a series of illuminating and entertaining conversations, twenty-one of today's most influential and revered designers discuss, celebrate, and analyze their craft. Adeptly interviewed by brand consultant and talk show host Debbie Millman, these designers reveal their early influences, day-to-day rituals, enthusiasms, aspirations, and failures. For pop-culture enthusiasts as well as long-time designers, students, and those just starting their careers,...

'A New Program for Graphic Design' is the first communication-design textbook expressly of and for the 21st century. Three courses (Typography, Gestalt and Interface) provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, 'A New Program for Graphic Design' serves as a practical guide both for designers and for...