Three aspects of the design that are traditionally studied, have been taken: the concept of function associated with that of necessity, the concept of form associated also with the production and the concept of communication and semantics associated with the symbol and the aesthetics. These three concepts have been, crossed with the three R's of ecology, that is to say: reduce, reuse and recycle.

"In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, the new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape, such as the web, multimedia, interactive design, and private presses, ..."--Book jacket.

The contents of the book will highlight the differences between the design and engineering disciplines — strengths and flaws. It will also illustrate examples of interdisciplinary interactions. Any false dichotomies will be revealed and the many non-linear processes borne out of challenging conventions between traditional and new modes of practice will be revealed. Projects based on a body of experience spanning many years will be selected to support...

The art of storytelling through textiles, exploring the many ways in which narrative can be expressed through cloth and needle.

This book explores influential designers' sketchbooks as a truer reflection of a designer's thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints. Visually arresting objects in their own right, this book aims to elevate sketches from mere...

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

After a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and...

Practical information on designing sustainable, energy-efficient building facades As energy and other natural resources are being depleted, it has become clear that technologies and strategies that allow us to maintain our satisfaction with interior environments while consuming less of these resources are major objectives of contemporary facade design. Sustainable Facades focuses on the strategies and approaches for designing sustainable, high-performance...

Written for the practicing architect, Structural Design addresses the process on both a conceptual and a mathematical level. Most importantly, it helps architects work with structural consultants and understand all the necessary considerations when designing structural systems. Using a minimum of simple math, this book shows you how to make correct design calculations for structures made from steel, wood, concrete, and masonry. What?s more, this edition...