The e-myth enterprise: how to turn a great idea into a thriving business

The e-myth enterprise and the position of one: a business exists only as it perceived by others

The e-myth entrepreneur and five essential skills

The e-myth enterprise matrix: the four categories of preference

The first category of preference: the visual ideal

The second category of preference: the emotional ideal

The third category of preference: the functional ideal

The fourth category of preference: the financial ideal

The e-myth perspective

Shooting for the moon.