The back of the napkin: solving problems and selling ideas with pictures

Introductions. Anytime, anyone, anywhere : solving problems with pictures

A whole new way of looking at business

Which problems, which pictures, and who is "we"?

A gamble we can't loose : the steps of visual thinking

Discovering ideas. Looking better, seeing sharper, imagining further : tools and rules for good visual thinking

No thanks, just looking

The six ways of seeing

The squid : a practical lesson in applied imagination

Frameworks for showing

Developing ideas. The visual thinking MBA : putting visual thinking to work

Showing and the visual thinking MBA

Who are our customers? ( pictures that solve a who/what problem)

How many are buying? (Pictures that solve a how much problem)

Where is our business? (Pictures that solve a where problem)

When can we fix things? (Pictures that solve a when problem)

How can we improve our business? (Pictures that solve a how problem)

Why should we even bother? (Pictures that solve a why problem)

Selling ideas. It's showtime

Everything I know about business I learned in show-and-tell

Drawing conclusions

Acknowledgments

Appendix A : Ten (and a half) commandments of visual thinking

Appendix B : The science of visual thinking

Appendix C : Resources for visual thinkers

Index.