From the Book - First edition.
Thinking with AND : an introduction to avoiding false compromises
Purpose : a fuel for your passion
Grit : steadfastly advancing your vision
Truth and discipline : staying true to the brand and to yourself
Keeping it simple : practicing restraint to stay grounded
Originality : unlocking the ability to think boundlessly
Transparency and authenticity : the value of open communication
Empathy : channeling the ability to connect and create community
Trust : learning to let others lead
Ownership and resourcefulness : building a culture with staying power.
