The anime boom in the United States: lessons for global creative industries

Introduction: Theoretical and methodological approaches to the study of anime

Anime goes to America

Empirical research and a roadmap for this book

Chapter 1. Reframing the anime boom in the US: A global industry avant la lettre

A short history of Japanese-made animation in the United States: export, import, outsourcing, adaptation, reproduction, and hybridization

Conclusion: The complexity of the globalization of media content

Chapter 2. Building Silk Roads: a comparative analysis of American and Japanese television animation industries: The structures of the television animation industry in the US and in Japan

Organizational structure and organizational culture in Japan and in the US

From domestic production to global outreach

Conclusion: Cashing in on opportunities in the global animation market

Chapter 3. Entrepreneurs of anime: Entrepreneurs of anime: bridging cultures and markets

Corporate differences: Japanese-American anime collaborations

New business models in the post-anime-boom years

Conclusion: Anime entrepreneurship in global markets

Chapter 4. The legacy of anime in the US: anime-inspired cartoons: The penetration of anime into mainstream American cartoons

What are anime-inspired cartoons?

Established forms, new meanings

Conclusion: The limits of anime as transcultural style

Chapter 5. Japan's anime policy: supporting the industry or "killing the cool"?: Soft-powering anime: the official soft power push

The bureaucratization of anime

Anime policy: an industry perspective

Conclusion: State involvement in Japan's anime industry

Conclusion: Anime artistry, creative industries, and global business: The end of the anime boom?

The collision of old and new media

Animation may be a global industry, anime is not

Could the seclusion of the anime industry have positive creative effects?.