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Strategic creativity: a business field guide to advertising, branding, and design
Strategic creativity: a business field guide to advertising, branding, and design
Author
Landa, Robin
Publisher
Routledge
Publication Date
2022.
Language
English
Book
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Table of Contents
From the Book
Why strategic creativity
Thinking creatively
Strategically creative ideas
Strategically creative copywriting
Strategically creative design
Branding & art direction
Diversity, equity, inclusion, & purpose-led marketing
Building a culture for results.
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Subjects
Subjects
Advertising
Art publicitaire
branding
Branding (Marketing)
commercial art
Communication en marketing
Communication in marketing
Creative ability in business
Créativité dans les affaires
Stratégie de marque
More Details
ISBN
9781032137797
9781032137803
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