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Readings & cases in direct marketing
Readings & cases in direct marketing
Author
Brown, Herbert E
Publisher
NTC Business Books
Publication Date
c1989
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
Where direct marketing is today
Strategy in direct marketing
Offer and creative
The classic package
Media
Lists and databases
Lead generation and qualification
Research and testing
Production
Mail-order financial analysis
Telemarketing
Case analysis and presentation
Direct marketing cases.
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Subjects
Subjects
Advertising, Direct-mail
Direct marketing
Marketing
More Details
Contributors
Buskirk, Bruce D
ISBN
9780844231839
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