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The elements of content strategy
The elements of content strategy
Author
Kissane, Erin
Publisher
A Book Apart
Publication Date
c2011
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
Basic principles
The craft of content strategy
Tools and techniques
In conclusion
Bonus track: How do I get in?
Excerpt
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Author Notes
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Subjects
Subjects
Content analysis (Communication)
Design
Gestaltung
Planung
Strategic planning
Web-Seite
Web site development
Web sites
Web sites -- Design
More Details
ISBN
9780984442553
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