Emotions, advertising and consumer choice
Author
Publisher
Copenhagen Business School Press
Publication Date
2007
Edition
1st ed.
Language
English
Description
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Subjects
Subjects
Advertising
Advertising -- Psychological aspects
Aspect psychologique
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Comportement
Consommateurs
Consommateurs -- Comportement
Consumer behavior
Electronic books
Industrial Management
Management
Management Science
Organizational Behavior
Psychological aspects
Publicité
Publicité -- Aspect psychologique
Advertising -- Psychological aspects
Aspect psychologique
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Comportement
Consommateurs
Consommateurs -- Comportement
Consumer behavior
Electronic books
Industrial Management
Management
Management Science
Organizational Behavior
Psychological aspects
Publicité
Publicité -- Aspect psychologique
More Details
Contributors
ISBN
9788763001984
9788763099882
9788763099882
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