Marketing in the emerging markets of Central and Eastern Europe: the Balkans

1. Introduction : marketing in the Balkan region / Marin Marinov

2. Development of marketing in Albania / Donata Vianelli, Patrizia de Luca and Roland Kajca

3. Marketing in Bosnia and Herzegovina / Muris Cicic and Nenad Brkic

4. Marketing in Bulgaria / Svetla Marinova and Marin Marinov

5. Development of marketing in Croatia / Duraana Ozretic-Dosen

6. Marketing in the former Yugoslav Republic of Macedonia / Marin Marinov

7. Marketing in Slovenia : changes and challenges / Maja Makovec Brencic and Ica Rojsek.