From the Book - Sixth edition.
Part I. The prologue to graphic design: the visual message from prehistory through the medieval era. 1. The invention of writing ; 2. Alphabets ; 3. The Asian contribution ; 4. Illuminated manuscripts
Part II. A graphic renaissance: the origins of European typography and design for printing. 5. Printing comes to Europe ; 6. The German illustrated book ; 7. Renaissance graphic design ; 8. An epoch of typographic genius
Part III. The bridge to the twentieth century: the industrial revolution: the impact of industrial technology upon visual communications. 9. Graphic design and the industrial revolution ; 10. The arts and crafts movement and its heritage ; 11. Art nouveau ; 12. The genesis of twentieth-century design
Part IV. The Modernist era: graphic design in the first half of the twentieth century. 13. The influence of modern art ; 14. Pictorial modernism ; 15. A new language of form ; 16. The Bauhaus and the new typography ; 17. The modern movement in America
Part V. The Age of Information: graphic design in the global village. 18. The international typographic style ; 19. The New York school ; 20. Corporate identity and visual systems ; 21. The conceptual image ; 22. Postmodern design ; 23. National visions within a global dialogue ; 24. The digital revolution and beyond.
Part I. The prologue to graphic design : 1. The invention of writing
3. The Asian contribution
4. Illuminated manuscripts
Part II. A graphic renaissance : 5. Printing comes to Europe
6. The German illustrated book
7. Renaissance graphic design
8. An epoch of typographic genius
Part III. The bridge to the twentieth century : 9. Graphic design and the Industrial Revolution
10. The Arts and Crafts Movement and its heritage
12. The genesis of twentieth century design
Part IV. The modernist era : 13. The influence of modern art
15. A new language of form
16. The Bauhaus and the new typography
The modern movement in America
Part V. The age of information : 18. The international typographic style
20. Corporate identity and visual systems
National visions within a global dialogue
24. The digital revolution and beyond.
pt. 1: Prologue to graphic design: The visual message from prehistory through the medieval era
pt. 2: A graphic renaissance: The origins of European typography and design for printing
Renaissance graphic design
Epoch of typographic genius
pt. 3: The Bridge to the twentieth century: The impact of industrial technology upon visual communications
Graphic design and the Industrial Revolution
Arts and crafts movement and its heritage
Genesis of twentieth-century design
pt. 4: Modernist era: Graphic design in the first half of the twentieth century
Bauhaus and the new typography
Modern movement in America
pt. 5: The age of information: Graphic design in the global village
International typography style
Corporate identity and visual systems
National visions within a global dialogue
The digital revolution and beyond
