From the Book - First edition.
c.1830-1900: Gründerzeit and Gold Rush: historicism
c.1890-1915: Fin de siècle and Simplicissimus: Art Nouveau and Japonism
c.1918-1933: Cinema, jazz and bob cuts: Art Deco and Plakatstil
c.1918-1933: Tschichold and Bauhaus: elementary typography and Constructivism
c.1933-1945: Cult of personality and popular reception: the typography of tradition
c.194501960: Petticoats and Rock 'n' Roll: organic design and calligraphic style
c.1955-1968: Economic miracle and moon landing: Swiss typography and the space age
c.1968-1980: Flower power and revolt: Pop and Disco
c.1975-1990: Walkman, Rubik's cube and Gen X: postmodern and punk.