Netflix and the re-invention of television

Introduction: Netflix and the re-invention of television

Introduction: control, power, television

Managing choice, negotiating power: remote controls

New regimes of control: television as convergence medium

Introduction: binge-watching Netflix

Scheduling the binge

'Quality', 'Popular' and the Netflix brand: negotiating taste

Netflix marketing: the binge and diversity

Introduction: Netflix as transnational broadcaster

The transnational, the national and television

The transnational and domestication: Netflix texts

The Netflix audience

Conclusion.