Google analytics breakthrough: from zero to business impact

Introduction

Google analytics reporting overview : user characteristics and behavior

Measurement strategy

Account creation and tracking code installation

Google tag manager concepts

Events, virtual pageviews, social actions, and errors

Acquisition reports

Goal and ecommerce tracking

View settings, view filters, and access rights

Segments

Dashboards, custom reports and intelligence alerts

Implementation customizations

Mobile app measurement

Google analytics integrations : the power of together

Integrating Google analytics with CRM data

Advanced reporting and visualization with third-party tools

Data import and measurement protocol

Analytics 360.