Being in social media is not enough, you have to invite everyone back to your place
Step 1: Make the one to one connection
Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities
Step 3: Inspire action by reminding people of what they already believe
Step four: develop a long-term relationship
How data can help you perform small steps for your target users : and thereby increase your conversions
One to one transforms whole companies
One to one transforms communications for everyone.
