Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s
From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s
Start of the cellular boom : the need for new commercial applications, 1980s
Cellular goes digital : second-generation stirrings, late 1980s
Disrupting the cellular status quo : Qualcomm goes to bat, 1989
Spreading the CDMA message : turning points, late 1989
New technology never sells itself : winning acceptance one demo at a time, 1989-1991
Creating a common interface : devising and testing, 1990-1991
Becoming a wireless standard : going the extra mile to acceptance, 1992-1993
Marketing in tandem with technology : building partnerships, 1993-1994
Wireless holy wars: trials by fire, 1994-1995
Make or break in personal communications services : the tide turns at last, 1995
Defining the core business : equipment manufacturer or technology developer?
Developing an intellectual property business : establishing a firm foundation
Fitting into the value chain : disseminating proprietary technology
Tax collector or vital partner? Disseminating and protecting essential IP
Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad
Creating the future of wireless : working toward a smooth transition to 3G
Stacking the deck with the best talent : building internal and external teams of innovators
Remaining a technology leader : positioning for 3G and beyond.
