The brand bubble: the looming crisis in brand value and how to avoid it

Tulipmania and inflated brands

Can you say "irresistible"?

Wall Street, meet Main Street

The postmodern craving for creativity

Welcome to ConsumerLand

Stage one - Exploration: performing an energy audit. Case study: LEGO-play well

Stage two - Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches

Stage three - Ignition: creating an energized value chain. Case study: Xerox-the energy inside

Stage four - Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy

Stage five - Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther

Epilogue: A brand may be famous, but is it creating return for shareholders?