Message from the National Restaurant Association Educational Foundation
Features of the NRAEF ManageFirst Competency Guides
Chapter 1. Introduction to Marketing
Ethics and Legalities of Marketing
Chapter 2. Assessing Your Business Situation
Factors Affecting Your Market Environment
Analyzing Your Competitors
Conducting a SWOT Analysis
Chapter 3. Determining Your Strategy and Tactics
Developing Your Marketing Strategy
Preparing Your Marketing Plan
Planning the Operating Details
Establishing Your Promotion Budget
Conducting a Feasibility Study
Chapter 4. Setting Prices
Choosing a Pricing Strategy
External Considerations When Pricing
Internal Considerations When Pricing
Chapter 5. Planning and Implementing Your Promotion Mix
Components of the Promotion Mix
Planning the Promotion Mix
Identifying Your Audience
Determining Your Promotion Strategies
Selecting Your Promotion Mix
Using Cooperative Marketing
Planning the Implementation
Chapter 6. Evaluation and ROI
Evaluating the Marketing Plan
Evaluating External Elements
Evaluating Return on Investment
Evaluating Operational Internals
