The watercooler effect: a psychologist explores the extraordinary power of rumors

To rumor is human

Swimming in rumors : the prevalence and power of hearsay

It's clear that it's unclear : how rumors help us make sense of an uncertain world

A family resemblance : gossip and urban legend, rumor's close cousins

It's a small world around the watercooler : how, why, and where of rumor spread

Believe it, or not : why we believe some rumors and not others

Facts are stubborn things : taking stock of the word on the street

Managing the rumor mill

Epilogue: Doing rumor well.