Marketing in the 21st century and beyond: timeless strategies for success

Introduction / Bruce D. Keillor

Part I. Company and Customer Relationship Marketing

1. What Does "Relationship Marketing" Really Mean? / Linda M. Orr

2. Building a Successful Sales Force in the 21st Century / Daniel J. Leslie

3. Learning from Your Customers: Building Market Feedback into Strategy and Innovation / Jason DiLauro / Linda M. Orr

4. Negotiating Company and Customer Relationships / Jon M. Hawes

Part II. Integrated Marketing: The Product-Customer Connection

5. Path-Forward Thinking: Core Competencies and the Value Proposition / Ken Dickey

6. Futuring: Anticipating the Emerging Voice of the Customer / Stephen M. Millett

7. How to Clean Up with a Start-Up: Tricks and Tips from Entrepreneurs / Robert Black

8. How to Use Social Media: Fostering Connections in a Virtual Marketplace / Gretchen M. Keillor

Part III. Marketing Channels: The New Realities

9. Anywhere, Anytime, Anyway: The Multichannel Marketing Juggernaut / Dale M. Lewison

10. Business-to-Business Integrated Marketing / Nadji Tehrani

11. Nostradamus Knows Direct Interactive Marketing: Direct Marketers as 21st-Century Trend Messengers / William J. Hauser

Part IV. Global Marketing: New Challenges and Opportunities

12. The New Global Marketing Realities / Gary A. Knight

13. Culture and International Marketing / Vern Terpstra

14. Global Value-Added Strategies / John Caslione

15. Global Customer Service / Calin Veghes

Index

About the Editor and Contributors