Addiction by design: machine gambling in Las Vegas

Introduction: mapping the machine zone

Interior design for interior states: architecture, ambience, and affect

Engineering experience: the productive economy of player-centric design

Programming chances: the calculation of enchantment

Matching the market: innovation, intensification, habituation

Live data: tracking players, guiding play

Perfect contingency: from control to compulsion

Gambled away: liquidating life

Overdrive: chasing loss, playing to extinction

Balancing acts: the double bind of therapeutics

Fix upon fix: recipes for regulating risk

Conclusion: raising the stakes.