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Winning the reputation game
Winning the reputation game
Author
Dowling, Grahame R. (Grahame Robert)
Publisher
The MIT Press
Publication Date
[2016]
Language
English
Book
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Table of Contents
From the Book
Preface
The value of a winning corporate reputation
Corporate reputation as a strategic game
How corporate reputations form & work
Strategy-led corporate reputations
Creating a winning reputation : being simply better
Creating a winning reputation
corporate storytelling
Managing corporate reputations
Keeping score
Keeping out of trouble
Distracting reputation myths
Frequently asked questions
Epilogue
Appendix
Notes
Index.
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Subjects
Subjects
Corporate image
Organizational effectiveness
Social responsibility of business
Strategisches Management
More Details
ISBN
9780262034463
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