Playing to win: sports, video games, and the culture of play

The name of the game is jocktronics : sport and masculinity in early video games / Michael Z. Newman

Madden men : masculinity, race, and the marketing of a video game franchise / Thomas P. Oates

Neoliberal masculinity : the government of play and masculinity in e-sports / Gerald Voorhees

The social and gender in fantasy sports leagues / Luke Howie and Perri Campbell

Domesticating sports : the Wii, the Mii, and Nintendo's postfeminist subject / Renee M. Powers and Robert Alan Brookey

Avastars : the encoding of fame within sport digital games / Steven Conway

Keeping it real : sports video game advertising and the fan-consumer

Cory Hillman and Michael L. Butterworth

Exploiting nationalism and banal cosmopolitanism : EA's FIFA World Cup 2010 / Andrew Baerg

Ideology, it's in the game : selective simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers

Yes Wii can or can Wii? : theorizing the possibilities of video games as health disparity intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power.