I. Theoretical perspectives and research methodology
1. Theoretical perspectives
Social learning and social cognitive theory
Uses and gratifications theory
An overview and integration
2. Research methodologies
Participant populations and sample selection
II. Cognitive aspects of media experience
3. Information processing
Linguistic and holistic aspects
4. Language, reading, and academic achievement
Television and academic achievement
Television and other skill development
III. Social, emotional, and behavioral aspects of media experience
5. Violence and aggression
Other effects of viewing violence
Effects of stereotypic portrayals
Developmental and gender differences
Counterstereotypic portrayals
7. Advertising and behavior
Nature of advertising's appeal
Stereotypes in advertising
Critical viewing of advertising
"Advertising" campaigns in other areas
8. Television and the family
Television and other family activities
Television models of families
Families and perceived reality
Body image and eating disorders
10. Social/emotional issues
11. New technologies and computer usage
12. Technologies for information
13. Technologies for entertainment
V. Interventions and conclusions
14. Intervention strategies
Parent strategies and education
15. Summary, conclusions, and future directions
Future research questions and directions.
