From the Book - [1st ed.].
Introduction: making sense of the world of media
Books: the durable medium
Newspapers: where journalism begins
Magazines: the first of the specialized media
Movies: magic from the dream factory
Radio: the hits keep coming
Recordings: the great format wars
Television: Reflecting and affecting society
The internet: weaving the web of the future
Advertising: the media support system
Public Relations: good spin, bad spin
Media impact: making sense of research and effects
Media law: it starts with the First Amendment
Media ethics: doing well by doing good.
