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Routledge handbook of sports sponsorship: successful strategies
Routledge handbook of sports sponsorship: successful strategies
Author
Ferrand, Alain
Publisher
Routledge
Publication Date
2007
Language
English
Book
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Description
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Table of Contents
From the Book
Principles of sponsorship management
Legal approach to sporting events
Strategic and operational sponsorship implementation
Contracts associated with events
Case study : 'Perrier Fluo beach volleyball experience.'
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Subjects
Subjects
Law and legislation
Sportsponsoring
Sports sponsorship
Sports sponsorship -- Law and legislation
More Details
Contributors
Camps, Andreu
Torrigiani, Luiggino,1962
ISBN
9780415401111
9780415401104
9780203967829
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