Section 1. America as a custom nation : The 21st century's custom revolution
The end of mass production : how America became a custom nation
Custom generation : why the 21st century's consumers want custom everything
Made in the YOU.S.A. : why customizers manufacture in America (or wherever their customers are)
The future of commerce : customize everything, everywhere, all the time
Section 2. Becoming the next great customizer : Launching your new CIY business
Adding CIY to your existing business
The seven crucial lessons of customizing
Keep growing your CIY business
Afterword : Customizing your food for a perfect body and great healt
Appendix : Chart of the world's customizing companies.
