Introduction / Stuart Cunningham and David Craig
Part I. Frameworks and Methods
1. Platform studies / Jean Burgess
2. Productive ambivalence, economies of visibility, and the political potential of feminist YouTubers / Zoë Glatt and Sarah Banet-Weiser
3. Affect and autoethnography in social media research / Brent Luvaas
4. A semio-discursive analysis of Spanish-speaking BookTubers / Carlos A. Scolari, Damián Fraticelli, and José M.Tomasena
5. Critical media industry studies : The case of Chinese livestreaming / David Craig, Stuart Cunningham, and Junyi Lv
Part II. Genres and Communities
6. Video gameplay commentary : Immersive research in participatory culture / Hector Postigo
7. Value, service, and precarity among Instagram content creators / Brooke Erin Duffy and Megan Sawey
8. Toy unboxing creator communities / Jarrod Walczer
9. Beyond the nation : Cultural regions in South Asia's online video communities / Sangeet Kumar, Sriram Mohan, and Aswin Punathambekar 10. Creativity and dissent in Arab creator culture / Mohamed El Marzouki
Part III. Industries and Governance
11. Wanghong : Liminal Chinese creative labor / Elaine Jing Zhao
12. Content creators and the field of advertising / Arturo Arriagada
13. The political economy of sponsored content and social media entertainment production / Jeremy Shtern and Stephanie Hill
14. Creator rights and governance / Stuart Cunningham and David Craig
