Understanding the global spa industry: spa management

List of Contributors

List of Figures

List of Tables

Part 1. Planning

1. Spas, wellness and human evolution

2. American and European spa

3. The spa industry in Asia

4. Spa industry benchmarking

5. Trends in the global spa industry

Part 2. Profit

6. Business plans for 'state of the art' spas

7. Spa feasibility: Steps and processes

8. Spa design, development and construction

9. SPA chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited

10. The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental

Part 3. Product

11. Branding and spas

12. Spa retail

13. Product development

14. Wellness technologies and related products

15. Spa marketing

Part 4. Planet

16. Built environment-spa design

17. Environmental responsibility in the spa industry: a business perspective

18. Environmental and Social Benchmarking

19. Water requirements, water quality and related technologies

20. Spas and sustainability

Part 5. People

21. Spas and the future leadership climate

22. Human resource management in spas: staff recruitment, retention and remuneration

23. Spa-related education and training

24. Traditional knowledge and spas

25. Ethics and values

Conclusion

Index