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The four steps to the epiphany: successful strategies for products that win
The four steps to the epiphany: successful strategies for products that win
Author
Blank, Steven G. (Steven Gary)
Publisher
[Steve Blank?]
Publication Date
[2013]
Edition
Fifth edition
Language
English
Book
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Table of Contents
From the Book - Fifth edition
The hero's journey
Introduction
The path to disaster : the product development model
The path to epiphany : the customer development model
Customer discovery
Customer validation
Customer creation
Company building
Appendix A : customer development team
Appendix B : Customer development checklist.
Author Notes
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Subjects
Subjects
Business planning
Entrepreneurship
New products
Relationship marketing
More Details
ISBN
9780989200509
NoveList
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