Kidfluence: the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens

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Author
Sutherland, Anne, 1963-
Publisher
McGraw-Hill
Publication Date
c2003
Language
English

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Subjects

Subjects
Attitudes
Child consumers
Children
Children -- Attitudes
Children -- Social conditions
Social conditions

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Contributors
Thompson, Beth
ISBN
9780071416221

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