Gonzo marketing: winning through worst practices

Book Cover
Author
Locke, Christopher
Publisher
Perseus Publishing
Publication Date
c2001
Language
English
Book
 Show Edition
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Subjects

Subjects
Corporate culture
Customer relations
Customer relations -- Technological innovations
Economic aspects
Electronic commerce
Electronic commerce -- Social aspects
Information superhighway
Information superhighway -- Economic aspects
Internet marketing
Market segmentation
Social aspects
Technological innovations

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ISBN
9780738204086

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